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Date

Thursday, August 20 2009

Author

Flash mob began as a form of performance art. Large group of people assemble suddenly in a public place. They then perform an unusual action for a brief time – screams, applause, jump – then immediately disperse, leaving the unsuspected daze wondering what just happened.

Flash mobs are usually organized virally through emails, social media and SMS. Nothing official and through word of mouth, a friend of a friend of a friend. Flash Mod are not political in nature.

During the recent Maxis iPhone roadshow at KLCC, a small flash mob was organize. It claim to be Kuala Lumpur’s first major dance flash mob. It starts out as a stage dance performance, then suddenly part of the crowd starts dancing in sync with the dancers. Look at the unsuspected faces wondering what was going on. Check out the embedded video.

Flash mod are usually done independently as a performance art, not sure if one organized by PR companies as a publicity stunts counted as a flash mod. Not sure if this particular were designed as a publicity stunts for Maxis or just a flash mod planed at the iPhone roadshow.

Popularity: 33% [?]

About the Author

J Shamsul is a web programmer with strong interest in tech culture who fancies himself as a writer. He is the chief editor of Jiboneus and basically are in-charge of its everyday operation. He is what you get when you cross an Apple fanboy with a Linux geek. Tweet him @jibone or connect with him on facebook.com/jshamsul.
  • jibone
    Great!,.. We would be happy to put up the video and blog about it!
  • Hi J. We're having another one. and yes, no doubt we'll be accused of astroturfing again. LOL! check us out at Twitter @myjsquared
  • Hey klubbkidd, glad that you clear it up. The word 'official' and 'Maxis' makes me think that it's some sort of publicity stunts for Maxis, hehe sorry.

    Do let us know when there is another dance flash mobs ya!
  • PS - our small group was about 110 plus in size. there were also members of the public who followed us.

    a bold claim, but we're the largest so far when it comes to dance flash mobs in malaysia. and it'll keep getting bigger. our ultimate aim is 1000 dancers for a major record.
  • i was one of the organisers. and no, we are not a pr company. we deal in the performing arts.

    this was by the dance community in malaysia. we approached maxis for the platform since it is impossible to get a dance flash mob (not just freezing) anywhere in malaysia. i mean, in a country where even five people get together and you need a permit or it'll be an illegal gathering?

    LOL!

    so it wasn't exactly viral, but this was an introduction to dance flash mobs as the dance community wants to be heard. thank you so much for the link up - because you just gave us another voice when people see this. cheers.
  • You got a point there. Flash Mob or just Astroturfing? I'm not sure if this is organized by a PR company or not.

    I just stumbled on the Video.
  • Flash mob organised by a PR agency? haiyo.. sounds like astroturfing

    http://en.wikipedia.org/wiki/Astroturfing
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